about
Service is at the heart of Elume. Our skincare range is created to address the needs of melanated skin, without trying to change it. Elume exists to help you be proud of your skin in all its natural glory!
Building A Legacy
We are built and operate like a family where all members work with the intent of having a better tomorrow. Through our work, we wish to leave behind an ideology that can resonate for generations. We have a legacy of expertise and are making it last longer through our work.
OUR 20+ YEARS
OF EXPERIENCE
All have only one aim → to serve the unique needs of the Asian consumer. Elume's product range has been created to reflect an Asian-first philosophy. Backed by meticulous research, we have developed skincare solutions that are specifically tailored to address the concerns that come with melanated skin, tropical weather, and a demanding and fastpaced lifestyle.
OUR EXPERTISE IN
SKINCARE
OUR PAINSTAKINGLY
PERFECTED FORMULATIONS
01
OUR 20+ YEARS
OF EXPERIENCE
OUR EXPERTISE
IN SKINCARE
02
03
OUR PAINSTAKINGLY
PERFECTED
FORMULATIONS
All have only one aim → to serve the unique needs of the Asian consumer. Élume's product range has been created to reflect an Asian-first philosophy. Backed by meticulous research, we have developed skincare solutions that are specifically tailored to address the concerns that come with melanated skin, tropical weather, and a demanding and fast-paced lifestyle.
ETHOS
We believe that skincare should be accessible to everyone which is why we produce in India to keep our costs down without compromising on quality, and another part of that is making it easy to understand. This is why we strive to create an environment that empowers our consumers and makes them feel more sure of themselves.
We know that navigating the world of skincare can be overwhelming, so we aim to make it fuss-free and more pleasant for you. Elume is built on transparency and upfront communication - we want to deliver all the ideal, necessary information you need about a formulation in a concise and yet comprehensive way, allowing you to make the best and most sustainable choices for your unique skin.
ESSENTIALISM
Elume focuses on experiencing the essence of wholesome beauty with Essentialism. Essentialism as a concept focusses on going beyond the minimum and providing the skin with all that it needs. Unlike minimalism, we embrace a wholesome approach, ensuring that every product is a nourishing treat for the skin. With a commitment to richness in ingredients and a holistic approach, Elume offers a transformative and fulfilling skincare experience.
